Three questions every high-growth company needs to ask a colocation partner

Identifying a change-capable colocation partner isn’t easy.

In any business, there are both hard and soft business elements required to build organizational capability. But in data center operations, it’s more complex than most. The business depends on a labyrinth of hardware and software systems for peak performance, with calculated variables like IT loads, weather, water pumps, heating exchangers and cooling towers that can impact operations day-to-day.

At the same time, data is being mined like oil. The internet and smart phones; smart homes and smart cars; Artificial Intelligence on the precipice of entering the mainstream: The fact is that collectively our devices are generating data at a rate unprecedented in human history, and the volume is only increasing. According to IDC Canada, data generated from corporate systems, mobile devices, and the Internet of Things is growing at the whopping rate of 50 per cent per year.

For companies in the business of data, evaluating colocation partners that are capable, agile and resourced to implement change effectively and efficiently, regardless of scope or complexity, is paramount. How is it done?

There are three key markers to look for: Access to high-density power and ready physical space are two. The third is capability, which in our business, comes down to people, resources and track record.

At ROOT, the track record speaks volumes and it starts at the top. Our CEO, AJ Byers, built one of the first data centers in Canada in the late 90’s. After that he headed Primus, which became Blackiron Data, and then to Rogers Communications, where he was President of Data Center operations. Now he’s leading the industry at ROOT where the advanced network infrastructure, green energy solutions and scalability are setting it apart from the competition.

In a rapid growth environment, scalability is the quintessential differentiator. In evaluating potential colocation partners, the big questions are these: What was the last large, rapid expansion you brought to market? How long did it take and how was it accomplished?

ROOT’s track record in deployment time is unrivalled. Whereas sourcing and building data storage capacity usually takes 10 to 12 months, ROOT can do it in four.

The reasons are many. Our resources are strong. We’ve got high-density racks, a secure, carrier-neutral facility designation, 55MW of capacity, a robust power supply and thought-out architecture planning that supports rapid expansion. Importantly, we have available capital. Most recently, we secured $90 million in new financing from Goldman Sachs that is allowing us to expand into new regions, grow to meet customer demand, and leverage the kind of premium talent that’s able to bring best-in-class service to a global market.

And our capabilities keep building. In February, we announced that GTT Communications, Inc., a global cloud networking provider to leading multinationals, has established a Point of Presence (PoP) in ROOT’s Montreal facility, MTL-R2. Located along one of the busiest routes for Internet traffic between Europe and the U.S., MTL-R2 is Canada’s largest wholesale data center. GTT’s global Tier 1 IP network is ranked in the top five worldwide and spans six continents, reaching across North America, Europe, and Asia, and today providing ROOT customers with more connectivity options.

To learn more about ROOT Data Center’s capabilities and how to evaluate your data center’s ability to scale, download ROOT Data Center’s Power, Real Estate and Capability: Evaluating Your Data Center’s Expansion Capacity