According to the Entertainment Software Association, 60 percent of Americans play video games daily. In Canada, new research conducted by NPD Group for the Entertainment Software Association of Canada identified 23 million Canadians – a whopping two-thirds of the population – as gamers. The 2018 global games market was projected at $134.9B, driven by 2.3 billion gamers worldwide.
In North America, mobile gaming is the primary driver. Pokemon Go, Candy Crush Saga, Fortnite and Slotomania, among many others, engage 210.9 million people, a five percent increase over 2017, according to Deconstructing Mobile & Tablet Gaming 2019, the latest report from Electronic Entertainment Design and Research (EEDAR). Today, mobile gamers make up the largest segment of the gaming market.
With participation in the billions, every investor along the international gaming continuum has the same worse-case scenario: lag time. It might not be the first thing gamers think about, but the fact is that game play is only as good as its data center.
For example, Fortnite, with cross-platform functionality, has more than 200 million registered players worldwide. When events inspire mass play, data centers must accommodate peak loads that are 10-times larger than the smallest load. Data grows by a whopping two petabytes per month, driven by 54 billion events daily or 92 million events per minute.
These hundreds of millions of gamers are relying on seamless delivery. Imagine if the speed and latency changed day-to-day or by the minute as more or fewer people logged onto or out of a system – players would howl with frustration, inevitably throw in the towel. Over time and across countries this could eventually spell the end of a business.
In gaming, players that have satisfying experiences keep coming back. Their trust in a game’s brand is founded on reliability, and that reliability hinges on the game’s data centers. Online game play, offsite programming and rendering, and online distribution are all impacted by a data storage and infrastructure strategy.
Gaming is not new to Montreal. Ubisoft, Warner Bros., BioWare, Eidos, EA and others have studios in the city. Montreal is extensively networked with high-bandwidth, international networks as well as abundant dark fiber. In addition, whereas many regions can’t add megawatts of power on demand for new deployments, Montreal has reliable access to abundant, low-cost hydro-electric power from Hydro-Quebec.
Located along one of the most heavily-trafficked routes on the internet connecting Europe with the United States, ROOT Data Center’s Montreal-based data centers are ideally positioned to ensure low-latency connectivity. ROOT’s facilities are carrier neutral with access to over 50 carriers, including dark fibers, local networks, global telecoms via on-net providers and ROOT’s Metro Connect service, and direct access to public cloud providers through Megaport. The facilities’ design surpasses Tier III standards. A Hydro-Quebec substation located 600m away means an exceptionally low risk of outage.
Additionally, ROOT is a world leader in pioneering artificial intelligence to drive 100% uptime, achieving a level of reliability that, for players in the gaming sector, is no less than essential.
Want to learn more about the ROOT advantage for gaming? Click Why Montreal data centers are the best choice for video games, or reach out to us here. Last spring, ROOT was awarded the High Technology and Innovation, Business-to-Business Services and Business of the Year honours by the West Island of Montreal Chamber of Commerce.